It is important to consider local regulatory requirements if any, but the product positioning strategy of a Manufacturer makes no sense to the consumer and therefore can aspire to add a couple of features as a bonus for his ride.Īs this activity is limited to only enabling / disabling features that are already installed in the vehicle, additional hardware is not required and therefore, the OEM status (hardware) of the car is retained. Reasons for leaving these features disabled can just be product positioning / marketing strategy OR can even be local regulatory requirements (?). These can either be simple features or even very important ones. While the cars are fantastic to drive, like other German manufacturers BMW leaves a few features “Inactive” even though the hardware for the same is very much part of the package.
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